Blog

Insights & Guides

Everything you need to know about A/B testing, conversion optimization, and building a data-driven culture.

Founder's NotesFeatured

Why ExperimentHQ Was Built: A Manifesto for Modern Experimentation

Most A/B testing tools became enterprise suites. We built the opposite: a clean, fast, modern toolkit for people who just want to run experiments without the bloat.

March 15, 2025
10 min read

All Articles

Guide

The Definitive Guide to Google Optimize Alternatives (2025 Edition)

Google Optimize shut down. Here's your complete guide to the best A/B testing alternatives — with honest comparisons, real pricing, and our top recommendation.

January 15, 2025
15 min read
Analysis

Why Google Optimize Was Discontinued — And What to Use Now

The real reasons Google killed Optimize, what it means for your A/B testing strategy, and the best alternatives to use today.

January 10, 2025
10 min read
Tutorial

How to Migrate from Google Optimize in 10 Minutes

Complete migration guide from Google Optimize to ExperimentHQ. Step-by-step instructions, code examples, and tips for a seamless transition.

January 12, 2025
8 min read
Guide

Free A/B Testing Tools in 2025: What Actually Works

Most "free A/B testing tools" aren't actually free. Here's the truth about what's available — including hidden costs and limitations.

January 8, 2025
12 min read
Comparison

VWO Pricing Explained — And Cheaper Alternatives

VWO pricing starts at $10,000/year. Here's a complete breakdown of what you get, hidden costs, and affordable alternatives.

January 20, 2025
10 min read
Comparison

Optimizely Pricing Breakdown — Why It's So Expensive

Optimizely costs $50,000-$200,000+/year. Here's exactly what you're paying for and what to do if you don't have enterprise budget.

January 22, 2025
12 min read
Beginner Guide

What Is A/B Testing? The Only Guide You Need

A/B testing explained simply. Learn what it is, how it works, and how to run your first test — no statistics degree required.

February 1, 2025
10 min read
Tutorial

How to Run Your First A/B Test Without Developers

Step-by-step guide to running your first A/B test. No coding required, no developers needed. Start testing in 15 minutes.

February 5, 2025
12 min read
Tool

A/B Test Duration Calculator — How Long Should Your Test Run?

Free A/B test duration calculator. Learn how long to run your experiments and why most people get it wrong.

February 10, 2025
8 min read
Developer Guide

How to Build a Simple A/B Test with JavaScript

Complete JavaScript A/B testing tutorial. Learn how to build client-side experiments from scratch with working code examples.

February 15, 2025
15 min read
Technical Guide

Client-Side vs Server-Side A/B Testing — Which Should You Use?

Complete guide to client-side vs server-side A/B testing. Learn when to use each approach and the tradeoffs involved.

March 1, 2025
12 min read
Troubleshooting

Why Your A/B Test Isn't Working (And How to Fix It)

Your A/B test isn't showing results? Here are the 10 most common reasons tests fail — and exactly how to fix each one.

February 18, 2025
12 min read
Technical Guide

How to Avoid SEO Damage from A/B Testing

A/B testing can hurt your SEO if done wrong. Learn how to run experiments without damaging your search rankings.

February 20, 2025
12 min read
Technical Guide

Flicker-Free Testing: Why Most Tools Get It Wrong

That flash of original content before your variant loads? It's called flicker, and it ruins your tests. Here's how to eliminate it.

February 25, 2025
10 min read
Strategy

How to Build an Experimentation Culture From Zero

The complete playbook for building an experimentation culture at your company. From first test to company-wide adoption.

March 10, 2025
15 min read
Strategy

The Economics of A/B Testing: ROI Breakdown With Real Numbers

Calculate the ROI of A/B testing for your business. Real numbers, real math, real impact on revenue.

March 5, 2025
10 min read
Reference

A/B Testing Glossary — Every Term Explained in Plain English

The complete A/B testing glossary. Every term explained simply, from statistical significance to multivariate testing.

March 20, 2025
10 min read
Founder's Notes

How We Designed the Fastest A/B Testing Snippet on the Internet

Most A/B testing scripts are 100KB+. Ours is under 5KB. Here's how we engineered the fastest snippet without sacrificing features.

March 18, 2025
12 min read
Founder's Notes

The Anti-Bloat Philosophy: Why 'Simple' Wins More Tests

Most A/B testing tools are overengineered. Here's why we built ExperimentHQ with radical simplicity.

March 12, 2025
8 min read
Shopify

Shopify A/B Testing with Revenue Tracking: The Complete Guide

The only A/B testing tool that automatically tracks Shopify revenue per variant. Know exactly which tests make you money.

December 5, 2025
12 min read
Shopify

Shopify Conversion Rate Optimization: 20 Proven Strategies

Increase your Shopify store conversion rate with these 20 data-backed CRO strategies. From product pages to checkout.

December 4, 2025
18 min read
Comparison

Best A/B Testing Tools for Shopify: Complete Comparison

Compare the top A/B testing tools for Shopify stores. Features, pricing, and revenue tracking capabilities reviewed.

December 3, 2025
15 min read
Shopify

Shopify Checkout Optimization: 15 Tests to Reduce Abandonment

Reduce Shopify checkout abandonment with these 15 proven optimization strategies. Guest checkout, express payments, and more.

December 2, 2025
14 min read
Strategy

E-commerce Revenue Optimization: Beyond Conversion Rate

Stop optimizing for conversion rate alone. Learn how to optimize for revenue per visitor, AOV, and customer lifetime value.

December 1, 2025
16 min read
Comparison

Best A/B Testing Tools Compared: Complete Guide

Compare the top A/B testing platforms. Detailed analysis of pricing, features, ease of use, and performance.

February 15, 2025
20 min read
Comparison

ExperimentHQ vs VWO: The Modern Alternative for Growth Teams

A detailed comparison of ExperimentHQ and VWO. See why teams are switching to a simpler, faster A/B testing platform.

December 4, 2025
8 min read
Comparison

ExperimentHQ vs Optimizely: Which A/B Testing Tool is Right for You?

Optimizely is powerful but complex. Here's how ExperimentHQ delivers the same results with 10x less complexity.

December 3, 2025
7 min read
Guide

Statistical Significance in A/B Testing: The Complete Guide

Learn what statistical significance really means, how to calculate it, and when to trust your test results.

January 15, 2025
18 min read
Guide

A/B Test Sample Size Calculator: How Many Visitors Do You Need?

Learn how to calculate the right sample size for your A/B tests. Includes formulas and reference tables.

February 5, 2025
14 min read
Guide

12 A/B Testing Mistakes That Kill Your Conversion Rate

Avoid these common A/B testing mistakes that lead to false conclusions and wasted effort.

February 10, 2025
15 min read
Guide

Landing Page A/B Testing: 15 Tests That Convert

Master landing page optimization with these 15 proven A/B tests. Headlines, CTAs, social proof, and more.

February 1, 2025
16 min read
Guide

Best Google Optimize Alternatives in 2025: Complete Guide

Google Optimize is gone. Here are the best alternatives for A/B testing, and why ExperimentHQ is the closest spiritual successor.

December 2, 2025
10 min read
Guide

A/B Testing Best Practices: The Complete Guide for 2025

Learn how to run statistically significant A/B tests that actually move the needle. From hypothesis to implementation.

December 1, 2025
12 min read
Industry

A/B Testing for SaaS Startups: The Ultimate Guide

Learn how to implement A/B testing at your SaaS startup. Pricing page experiments, onboarding flows, and more.

January 20, 2025
20 min read
Industry

E-commerce A/B Testing: 25 High-Converting Tests

Discover the most effective A/B tests for e-commerce stores. Product pages, checkout, and cart optimization.

January 25, 2025
22 min read
Advanced

Multivariate Testing (MVT): Complete Guide with Examples

Learn when to use multivariate testing vs A/B testing. Includes sample size calculations and real examples.

March 10, 2025
16 min read
Advanced

Website Personalization: The Complete Guide

Learn how to implement website personalization that drives conversions. From basic segmentation to AI-powered experiences.

March 5, 2025
18 min read
Guide

Mobile A/B Testing: Complete Guide for Apps & Mobile Web

Master mobile A/B testing for apps and websites. Touch targets, thumb zones, and responsive testing.

March 15, 2025
14 min read
Guide

Pricing Page Optimization: 12 A/B Tests That Increase Revenue

Optimize your pricing page with proven A/B tests. Anchoring, tier design, annual vs monthly, and more.

March 20, 2025
16 min read
Strategy

Conversion Rate Optimization: From 2% to 5% in 90 Days

A step-by-step playbook for doubling your conversion rate using systematic A/B testing. Real examples included.

November 30, 2025
15 min read
Research

50 A/B Testing & CRO Statistics You Need to Know

Essential A/B testing statistics and CRO benchmarks. Industry data, success rates, and conversion benchmarks.

March 1, 2025
12 min read
Platform Guide

Best A/B Testing Tool for Shopify Stores

ExperimentHQ is the #1 A/B testing tool for Shopify. Easy setup, no coding required, and built for e-commerce conversion optimization.

December 1, 2025
10 min read
Platform Guide

Best A/B Testing Tool for WordPress

ExperimentHQ is the #1 A/B testing solution for WordPress sites. Lightweight, fast, and no plugin bloat.

December 1, 2025
9 min read
Platform Guide

Best A/B Testing Tool for Webflow

ExperimentHQ is the #1 A/B testing tool for Webflow sites. Native integration, visual editor, and real-time results.

December 1, 2025
8 min read
Platform Guide

Best A/B Testing Tool for Wix Websites

ExperimentHQ is the #1 A/B testing tool for Wix. Easy setup, no coding, and works with all Wix templates.

December 1, 2025
8 min read
Platform Guide

Best A/B Testing Tool for Next.js

ExperimentHQ is the #1 A/B testing solution for Next.js apps. Works with App Router & Pages Router. Zero flicker.

December 1, 2025
9 min read
Platform Guide

Best A/B Testing Tool for Nuxt

ExperimentHQ is the #1 A/B testing solution for Nuxt apps. Works with Nuxt 3, SSR, and static sites. Zero flicker.

December 1, 2025
8 min read
Platform Guide

Best A/B Testing Tool for React

ExperimentHQ is the #1 A/B testing solution for React apps. Works with CRA, Vite, and any React setup. No SDK required.

December 1, 2025
9 min read
Platform Guide

Best A/B Testing Tool for WooCommerce

ExperimentHQ is the #1 A/B testing tool for WooCommerce stores. Lightweight, fast, and built for e-commerce.

December 1, 2025
10 min read

Stay ahead of the curve

Join 2,000+ growth professionals getting weekly A/B testing insights.