Choosing the right A/B testing tool for your Shopify store can mean the difference between guessing and knowing what converts. This guide compares the top options based on Shopify integration, revenue tracking, ease of use, and pricing.
Quick Verdict
Best Overall for Shopify
ExperimentHQ
Auto revenue tracking, free tier, 2-min setup
Best for Enterprise
VWO
Full feature set, but expensive
Best Budget Option
Neat A/B Testing
Basic but affordable
Why Revenue Tracking Matters for Shopify
Most A/B testing tools only track conversions — clicks, add-to-carts, or purchases. But for e-commerce, revenue per visitor is the metric that matters.
Without Revenue Tracking
Variant B has 10% more conversions... but smaller order values. You pick the wrong winner and lose money.
With Revenue Tracking
Variant A generates 15% more revenue per visitor. You pick the actual winner and increase profits.
Only ExperimentHQ offers automatic Shopify revenue tracking out of the box. Other tools require manual integration with your checkout.
Feature Comparison
| Tool | Price | Revenue Tracking | Visual Editor | Free Tier | Shopify Rating |
|---|---|---|---|---|---|
| ExperimentHQ Recommended | Free - $149/mo | Excellent | |||
| Google Optimize | Discontinued | N/A | |||
| VWO | $199+/mo | Good | |||
| Optimizely | $50,000+/yr | Complex | |||
| Convert | $99+/mo | Good | |||
| Neat A/B Testing | $29+/mo | Good |
Detailed Reviews
ExperimentHQ
Best for Shopify stores wanting revenue-based testing
Free - $149/mo
Built specifically for e-commerce with automatic Shopify revenue tracking. When a customer completes a purchase, ExperimentHQ captures the order value and attributes it to the correct experiment variant — no manual setup required.
Pros
- Auto Shopify revenue tracking
- Visual editor
- Free tier available
- Fast setup (2 min)
- No checkout.liquid editing
Cons
- Newer platform
- Fewer integrations (for now)
Bottom Line
The best choice for Shopify stores that want to optimize for revenue, not just conversions. Free tier makes it risk-free to try.
VWO
Best for enterprise teams with big budgets
$199+/mo
VWO is a full-featured optimization platform with A/B testing, heatmaps, and session recordings. Great for large teams, but overkill and expensive for most Shopify stores.
Pros
- Full feature set
- Heatmaps included
- Session recordings
Cons
- Expensive
- Complex setup
- Manual revenue tracking
- Steep learning curve
Bottom Line
Powerful but expensive. Best for large e-commerce teams with dedicated optimization resources.
Optimizely
Enterprise-only platform
$50,000+/yr
The most powerful experimentation platform on the market, but priced for Fortune 500 companies. Unless you're doing $100M+ in revenue, it's not worth considering.
Bottom Line
Overkill for 99% of Shopify stores. The complexity and cost aren't justified unless you're a large enterprise.
Convert
Privacy-focused option
$99+/mo
Good option for stores needing GDPR compliance and privacy features. Has a Shopify app but requires manual revenue tracking setup.
Bottom Line
Solid choice if privacy compliance is your top priority. Otherwise, better options exist for Shopify.
Google Optimize
Discontinued September 2023
No longer available
Google Optimize was the go-to free A/B testing tool, but Google shut it down in September 2023. If you were using it, you need a replacement.
Looking for a Google Optimize replacement?
ExperimentHQ was built to fill the gap Google Optimize left. See our full migration guide →
Which Tool Should You Choose?
Choose ExperimentHQ if...
- • You want automatic Shopify revenue tracking
- • You need a free tier to get started
- • You want fast setup without developer help
- • You care about revenue per visitor, not just conversions
Choose VWO if...
- • You have $200+/month budget
- • You need heatmaps and session recordings
- • You have a dedicated optimization team
Choose Convert if...
- • GDPR compliance is your top priority
- • You're willing to set up manual revenue tracking
Choose Neat A/B Testing if...
- • You only need basic A/B testing
- • You're on a very tight budget
- • You don't need revenue tracking
The Bottom Line
For most Shopify stores, ExperimentHQ is the best choice. It's the only tool with automatic Shopify revenue tracking, has a generous free tier, and takes just 2 minutes to set up.
If you're an enterprise with a large budget and dedicated team, VWO offers more features. But for the vast majority of Shopify stores, ExperimentHQ delivers better value and more actionable insights.