Back to Blog
Platform Guide

Best A/B Testing Tool for Wix Websites

December 1, 2025
8 min read

Wix makes building websites easy. But how do you know if your site is actually converting? ExperimentHQ is the #1 A/B testing tool for Wix — designed to be just as easy to use as Wix itself.

Why Your Wix Site Needs A/B Testing

2.1%

Average small business conversion

55%

Visitors leave in 15 seconds

5%+

Optimized sites achieve

Most Wix users never test their sites. That means huge opportunity for those who do. A/B testing helps you find what makes visitors convert.

Why ExperimentHQ is Perfect for Wix

Simple Setup

Add ExperimentHQ through Wix's Custom Code feature. No technical skills needed.

Works With All Templates

Compatible with every Wix template and the Wix Editor.

Real-Time Results

See your test results update in real-time. No waiting.

No Page Flicker

Variants load instantly. Visitors see only the test version.

Install in 5 Minutes

1
Open Wix Settings

Go to Settings → Custom Code (under Advanced)

2
Add New Code

Click "+ Add Code" → Name it "ExperimentHQ" → Paste the snippet

3
Configure Settings

Set "Add Code to Pages" to All pages, "Place Code in" to Head

4
Apply and Done!

Click Apply. Your Wix site is now ready for A/B testing.

No coding required! If you can copy and paste, you can install ExperimentHQ.

Perfect for Small Businesses

Most A/B testing tools are built for enterprises with big budgets and technical teams. ExperimentHQ is different:

Free Plan Available

Start testing without any upfront cost

No Technical Skills

Visual editor — no coding ever

Simple Dashboard

See results at a glance, no complexity

Quick Support

Real humans who respond fast

6 High-Impact Tests for Wix

1 Homepage headline copy

Very High ImpactEasy

2 Contact form placement

High ImpactEasy

3 CTA button text and color

High ImpactEasy

4 Testimonial section design

Medium ImpactEasy

5 Service/product descriptions

High ImpactMedium

6 Pricing display format

Very High ImpactMedium

ExperimentHQ vs Other A/B Testing Tools for Wix

ToolPriceSetup TimeEasy Wix SetupNo-Code
ExperimentHQFree - $49/mo5 minutes
Optimizely$50,000+/yr2-4 weeks
VWO$199+/mo1-2 weeks
AB Tasty$Custom1-2 weeks

Start A/B Testing Your Wix Site Today

You don't need a big budget or technical team to optimize your website. ExperimentHQ makes A/B testing accessible to every Wix user.

Install in 5 minutes, launch your first test today, and start turning more visitors into customers.

Share this article

Ready to start A/B testing?

Free forever plan available. No credit card required.