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Platform Guide

Best A/B Testing Tool for WooCommerce

December 1, 2025
10 min read

WooCommerce powers over 5 million online stores. But most WooCommerce A/B testing plugins are bloated and slow. ExperimentHQ is different — it's lightweight, fast, and built specifically for e-commerce.

Why Your WooCommerce Store Needs A/B Testing

2.8%

Average WooCommerce conversion

69%

Cart abandonment rate

5%+

Top stores achieve

The difference between a 2.8% and 5% conversion rate is nearly double your revenue from the same traffic. A/B testing is how top WooCommerce stores find what works.

Why ExperimentHQ is #1 for WooCommerce

Ultra-Lightweight

Just 2KB of JavaScript. Won't slow down your WooCommerce store.

E-commerce Focused

Track revenue, AOV, and conversion rate automatically.

Real-Time Results

Watch your test results update in real-time. Know when you have a winner.

No Plugin Bloat

No WordPress plugin required. Just a tiny script tag.

⚠️ The Problem with WooCommerce A/B Testing Plugins

WooCommerce sites are already plugin-heavy. Adding another bloated plugin makes things worse:

Slower Page Loads

Every 1 second delay costs 7% in conversions

Plugin Conflicts

A/B plugins often conflict with WooCommerce extensions

Database Bloat

Plugins store test data in your WordPress database

Update Headaches

Plugin updates can break your store

ExperimentHQ is different. It's just a tiny 2KB script — no plugin installation, no database overhead, no conflicts.

Install in 5 Minutes

Option 1: Using WPCode (Easiest)

1

Install the free WPCode plugin from Plugins → Add New

2

Go to Code Snippets → Header & Footer

3

Paste the ExperimentHQ snippet in the Header section and save

Option 2: Using functions.php

functions.php

add_action('wp_head', function() {
  echo '<script async src="https://cdn.experimenthq.io/snippet.min.js" data-site="YOUR_PUBLIC_KEY"></script>';
});

That's it! Your WooCommerce store is now ready for A/B testing.

Built for E-commerce

ExperimentHQ understands WooCommerce stores:

Revenue Tracking

Automatically track revenue per variant

AOV Tracking

See how tests impact average order value

Add to Cart Goals

Track add-to-cart events automatically

Purchase Goals

Track completed purchases as conversions

6 High-Impact Tests for WooCommerce

1 Product page "Add to Cart" button

High ImpactEasy

2 Free shipping threshold messaging

Very High ImpactEasy

3 Product image gallery layout

High ImpactMedium

4 Trust badges on checkout

High ImpactEasy

5 Cross-sell product placement

High ImpactMedium

6 Urgency elements (stock count)

High ImpactMedium

The Revenue Impact

Let's do the math for a WooCommerce store doing $30,000/month:

$30,000

Current monthly revenue

+15%

Typical A/B test lift

+$4,500/mo

Additional revenue

ExperimentHQ costs $49/month. That's a 90x ROI from a single winning test.

ExperimentHQ vs WooCommerce A/B Testing Plugins

ToolPriceSetup TimeNo Plugin BloatE-commerce Features
ExperimentHQFree - $49/mo5 minutes
Nelio A/B Testing$29+/mo30 minutes
Optimizely$50,000+/yr2-4 weeks
VWO$199+/mo1-2 weeks

Start A/B Testing Your WooCommerce Store

Don't let plugin bloat hold you back. ExperimentHQ gives you enterprise-grade A/B testing without slowing down your WooCommerce store.

Install in 5 minutes, launch your first test today, and start turning more visitors into customers.

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