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Platform Guide

Best A/B Testing Tool for Shopify Stores

December 1, 2025
10 min read

Running a Shopify store without A/B testing is like flying blind. You're leaving money on the table with every visitor. ExperimentHQ is the #1 A/B testing tool built specifically for Shopify — easy to install, powerful to use, and priced for real businesses.

Why Your Shopify Store Needs A/B Testing

2.5%

Average Shopify conversion rate

70%

Cart abandonment rate

5%+

Top stores achieve

The difference between a 2.5% and 5% conversion rate is double your revenue from the same traffic. A/B testing is how top Shopify stores find what works.

Why ExperimentHQ is #1 for Shopify

One-Click Install

Add ExperimentHQ to your Shopify store in under 2 minutes. No coding required.

E-commerce Focused

Track revenue, AOV, and conversion rate automatically. Built for online stores.

Real-Time Results

Watch your test results update in real-time. Know when you have a winner.

No Flicker

Our snippet loads instantly. Visitors never see the original before the variant.

Install in 2 Minutes

1
Open Theme Editor

Go to Online Store → Themes → Click "..." → Edit code

2
Find theme.liquid

In the Layout folder, open theme.liquid

3
Paste the snippet

Add the ExperimentHQ snippet just before </head> and save

That's it! Your Shopify store is now ready for A/B testing. No app installation required.

6 High-Impact Tests for Shopify

1 Product page "Add to Cart" button color

High ImpactEasy

2 Free shipping threshold messaging

Very High ImpactEasy

3 Product image size and layout

High ImpactMedium

4 Trust badges placement

Medium ImpactEasy

5 Review section positioning

High ImpactEasy

6 Urgency elements (stock count, timer)

High ImpactMedium

ExperimentHQ vs Other Shopify A/B Testing Tools

ToolPriceSetup TimeEasy Shopify InstallE-commerce Features
ExperimentHQFree - $49/mo2 minutes
Optimizely$50,000+/yr2-4 weeks
VWO$199+/mo1-2 weeks
Google OptimizeDiscontinuedN/A

The Revenue Impact

Let's do the math for a Shopify store doing $50,000/month:

$50,000

Current monthly revenue

+20%

Typical A/B test lift

+$10,000/mo

Additional revenue

ExperimentHQ costs $49/month. That's a 200x ROI from a single winning test.

Start Testing Your Shopify Store Today

Every day without A/B testing is a day you're leaving money on the table. ExperimentHQ makes it easy to start — install in 2 minutes, launch your first test in 5 minutes, and start seeing results.

Join thousands of Shopify stores that use ExperimentHQ to optimize their conversion rates and grow revenue. Start free today.

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