Google Optimize is gone, but your experimentation program doesn't have to die with it. This guide will walk you through migrating to ExperimentHQ in under 10 minutes — with zero downtime and no engineering resources required.
Estimated time: 10 minutes
No coding required. Works with any website platform.
Before You Start
If you had active experiments in Google Optimize, document them first:
- Screenshot your experiment configurations
- Export any results data you need
- Note the CSS/JS changes you made in variants
Remove the Google Optimize Snippet
Find and remove the Google Optimize code from your website. It typically looks like this:
<!-- Google Optimize -->
<style>.async-hide { opacity: 0 !important}</style>
<script>(function(a,s,y,n,c,h,i,d,e)...Check your <head> section. Remove both the anti-flicker snippet and the main Optimize script.
Create Your ExperimentHQ Account
Sign up at experimenthq.io/signup. It's free — no credit card required.
Free tier includes: 1,000 visitors/month, 3 active experiments, visual editor, real-time analytics.
Add the ExperimentHQ Snippet
After creating a project, you'll get a snippet. Add it to your <head> section:
<head>
...
<script async
src="https://cdn.experimenthq.io/snippet.min.js"
data-site="your-project-id"></script>
</head>That's it. One script tag. No anti-flicker snippet needed — we handle that automatically.
Recreate Your Experiments
Use the visual editor to recreate your experiments. If you had custom code in Google Optimize, you can add it directly:
Visual Changes
Point and click to edit text, images, colors — just like in Optimize.
Custom Code
Add custom CSS/JS directly in the experiment editor.
Launch and Verify
Before launching, verify everything works:
- Preview each variant to confirm changes look correct
- Test on mobile and desktop
- Verify your goal tracking is working
Hit launch, and you're live. Results will start appearing in real-time.
Google Optimize vs ExperimentHQ
| Feature | Google Optimize | ExperimentHQ |
|---|---|---|
| Status | Discontinued | Active |
| Free Tier | ||
| Visual Editor | ||
| Setup Time | ~30 min | ~2 min |
| Script Size | ~50KB | <5KB |
| Anti-Flicker | Manual setup | Built-in |
You're Done
That's it. You've migrated from Google Optimize in under 10 minutes. Your experimentation program is back online, and you're ready to start testing again.
The best part? ExperimentHQ is built to be the tool Google Optimize should have evolved into — simpler, faster, and still accessible to everyone.