VWO is a powerful CRO platform. But when you see "Contact Sales" on their pricing page, you know it's going to be expensive. Here's the truth about what VWO actually costs — and alternatives that deliver similar value at a fraction of the price.
The Pricing Reality
VWO doesn't publish pricing because it's negotiated per customer. But based on public data and user reports, here's what to expect: $10,000 - $50,000+ per year depending on traffic and features.
VWO Pricing Breakdown
VWO Testing (A/B Testing Only)
~$10,000/yearBasic A/B testing with visual editor. Limited to 10,000 visitors/month.
VWO Insights (Heatmaps + Recordings)
~$15,000/yearAdds heatmaps, session recordings, and surveys.
VWO Full Stack
~$30,000+/yearComplete suite with testing, insights, and personalization.
Enterprise
$50,000+/yearCustom pricing based on traffic, features, and support needs.
Hidden Costs Nobody Tells You About
Traffic Overages
Go over your monthly limit? Expect a surprise bill or forced upgrade.
Annual Contracts
Most plans require annual commitment. No month-to-month option.
Implementation Time
Complex setup often requires 1-2 weeks of engineering time.
Heavy Script
~100KB script can impact Core Web Vitals and SEO.
VWO vs Alternatives: Price Comparison
| Tool | Starting Price | 50K Visitors/mo | Free Tier |
|---|---|---|---|
| ExperimentHQ | $0/mo | $49/mo | |
| VWO | ~$833/mo | ~$1,250/mo | |
| Optimizely | ~$4,166/mo | ~$5,000+/mo | |
| Convert | $99/mo | $199/mo |
The ROI Math
Let's say you're comparing VWO ($10,000/year) vs ExperimentHQ ($588/year for Pro):
VWO Annual Cost
$10,000
ExperimentHQ Annual Cost
$588
Savings: $9,412/year. That's money you could spend on ads, content, or your team — things that actually drive growth.
When VWO Actually Makes Sense
To be fair, VWO is a solid platform. It makes sense if:
The Bottom Line
VWO is a capable platform, but it's priced for enterprises. If you just need A/B testing without the $10,000/year price tag, there are better options. ExperimentHQ delivers the core testing functionality at 1/20th the cost.
You don't need 200 features. You need clarity, speed, and trustworthy data. That's what we built.