VWO is one of the most established names in A/B testing. But with pricing starting at $10,000/year and a feature set that's grown increasingly complex, many teams are looking for alternatives. Here's how ExperimentHQ compares.
Quick Verdict
Choose ExperimentHQ if you want simple, fast A/B testing without the enterprise complexity. Choose VWO if you need heatmaps, session recordings, and have a large budget for an all-in-one CRO platform.
Pricing Comparison
ExperimentHQFree: 1,000 visitors/mo
Pro: $49/mo (50K visitors)
✓ Transparent pricing, no sales call
Starter: ~$10,000/year
Growth: $20,000+/year
⚠ Requires sales call for pricing
Feature Comparison
| Feature | ExperimentHQ | VWO |
|---|---|---|
| Visual Editor | ||
| Free Plan | ||
| Transparent Pricing | ||
| No Sales Call Required | ||
| Script Size | <5KB | ~100KB |
| Setup Time | 2 minutes | 1-2 weeks |
| Real-time Analytics | ||
| Statistical Engine | ||
| Heatmaps | ||
| Session Recordings |
Performance Impact
One of the biggest differences is script size. VWO's script is around 100KB, which can impact your Core Web Vitals. ExperimentHQ's script is under 5KB and loads asynchronously.
ExperimentHQ
<5KB
Zero impact on PageSpeed
VWO
~100KB
Can impact Core Web Vitals
Who Should Use What?
Choose ExperimentHQ if:
- You want simple A/B testing without complexity
- You're a startup or small team
- Performance and PageSpeed matter to you
- You want transparent, affordable pricing
Choose VWO if:
- You need heatmaps and session recordings
- You have an enterprise budget ($10K+/year)
- You want an all-in-one CRO platform
- You have a dedicated CRO team
The Bottom Line
VWO is a powerful platform with years of development behind it. But for most teams, it's overkill. If you just want to run A/B tests without the complexity and cost, ExperimentHQ is the better choice.
Try ExperimentHQ free — no credit card required, and you can be running your first test in under 5 minutes.