Most A/B testing tools tell you which variant gets more clicks. But clicks don't pay the bills — revenue does. This guide shows you how to run A/B tests on your Shopify store that track actual revenue per variant, so you know exactly which experiments make you money.
The Problem with Traditional A/B Testing
Here's a scenario every e-commerce marketer knows: You run an A/B test on your product page. Variant B gets 15% more "Add to Cart" clicks. You celebrate and roll it out. But then...
What you measured
+15% Add to Cart
What actually happened
-8% Revenue
The variant attracted more clicks but from less qualified buyers. Average order value dropped. Returns increased. You optimized for the wrong metric.
The Solution: Revenue-Based A/B Testing
Track what actually matters
ExperimentHQ is the only A/B testing tool built specifically for Shopify with automatic revenue tracking. When a customer completes a purchase, we capture the order value and attribute it to the correct experiment variant.
Revenue per Visitor
Total revenue divided by unique visitors per variant
Average Order Value
Average purchase amount per converting customer
Revenue Lift
Percentage increase in revenue vs control
Statistical Confidence
Probability that results are not due to chance
How Shopify Revenue Tracking Works
Zero-Code Setup
Install ExperimentHQ snippet
Add one line of code to your Shopify theme
Create a Shopify Purchase goal
Select "Shopify Purchase" as goal type — that's it!
Run your experiment
Revenue is tracked automatically for each variant
No checkout.liquid editing required. Our snippet automatically detects Shopify's thank you page and captures the order total. Works with all Shopify themes and checkout configurations.
Under the Hood
When a visitor completes a Shopify checkout, our snippet:
What to Test with Revenue Tracking
Pricing Tests
Test different price points and see actual revenue impact, not just conversion rate. A 10% price increase might lower conversion 5% but increase revenue 4%.
Revenue tracking reveals the true winner
Upsell Strategies
Test bundle offers, "frequently bought together," and cross-sells. Measure actual AOV increase, not just click-through rate.
See which upsells actually increase cart value
Free Shipping Thresholds
Test $50 vs $75 vs $100 thresholds. Higher thresholds may reduce conversions but increase AOV enough to boost total revenue.
Find the revenue-maximizing threshold
Discount Strategies
10% off vs $10 off vs free gift. Different discount frames attract different customers with different spending patterns.
Optimize for profit, not just conversions
ExperimentHQ vs Other Shopify A/B Testing Tools
| Feature | ExperimentHQ | Others |
|---|---|---|
| Auto Shopify revenue tracking | Manual setup | |
| Revenue per visitor metric | Limited | |
| No checkout.liquid editing | Required | |
| Works with Checkout Extensibility | Varies | |
| Free tier available | Varies |
Start Testing with Revenue Tracking Today
Stop guessing which tests make money. ExperimentHQ's Shopify integration takes 2 minutes to set up and automatically tracks revenue for every experiment.
Get Started FreeFree forever plan • No credit card required
The Bottom Line
E-commerce A/B testing without revenue tracking is like driving with your eyes closed. You might be optimizing for metrics that actually hurt your bottom line.
ExperimentHQ's automatic Shopify revenue tracking ensures every experiment is measured by what matters most: actual revenue impact. Because at the end of the day, the only winning variant is the one that makes you more money.