When Google Optimize shut down in September 2023, I looked at the alternatives. They were either too expensive, too complex, or too slow. So I built what I wish existed.
The Problem
A/B testing should be simple. You have a hypothesis. You test it. You learn. But somewhere along the way, the industry forgot this.
Enterprise tools became enterprise suites
They added heatmaps, session recordings, personalization, feature flags. Prices ballooned to $10K-$100K/year.
Scripts got heavy
100KB+ of JavaScript slowing down websites. Hurting Core Web Vitals. Damaging SEO.
Setup became complex
Weeks of implementation. Dedicated teams needed. Sales calls required before you even see pricing.
The free option died
Google Optimize was the last accessible option. When it shut down, millions of users had nowhere to go.
The Philosophy
"Most A/B testing tools became enterprise suites. We built the opposite: a clean, fast, modern toolkit for people who just want to run experiments without the bloat."
You don't need 200 features. You need clarity, speed, and trustworthy data.
What We Built
Under 5KB script
20x smaller than most alternatives. Won't hurt your Core Web Vitals.
2-minute setup
One script tag. No complex implementation. No engineering required.
Visual editor
Point and click to make changes. No code needed for most tests.
Real-time analytics
See results as they happen. Clear statistics you can trust.
Free tier
1,000 visitors/month free. No credit card required. No time limit.
Transparent pricing
No "contact sales." No hidden fees. See prices on the website.
What We Didn't Build
Equally important is what we chose not to include:
Every feature you add makes the product slower, more complex, and harder to use. We'd rather do one thing exceptionally well than many things poorly.
The Anti-Bloat Philosophy
We removed 90% of features nobody uses. What's left is what matters:
Who ExperimentHQ Is For
Startups and small teams
Who don't have $10K/year for testing tools
Marketers and growth teams
Who want to test without waiting for engineering
E-commerce stores
Who need to optimize without slowing down their site
Google Optimize refugees
Who loved the simplicity and need a new home
The Mission
ExperimentHQ is what Google Optimize should have evolved into. Simple, fast, accessible. Built for humans. Designed with a hacker's simplicity. Engineered for speed.
We believe every team deserves the ability to make data-driven decisions. Not just the ones with enterprise budgets.