Back to Blog
Platform Guide

Best A/B Testing Tool for Webflow

December 1, 2025
8 min read

Webflow gives you design freedom. ExperimentHQ gives you data-driven decisions. Together, they're the perfect combination for building high-converting websites. Here's why ExperimentHQ is the #1 A/B testing tool for Webflow sites.

Why Webflow Sites Need A/B Testing

3.2%

Average Webflow conversion rate

$1000s

Spent on beautiful design

10%+

Top performers achieve

You've invested in beautiful design. Now invest in optimizing what converts. A/B testing turns your Webflow site into a conversion machine.

Why ExperimentHQ is Perfect for Webflow

30-Second Setup

Paste one line in Webflow's Custom Code settings. That's it.

Works With Webflow CMS

Test CMS collection pages, blog posts, and dynamic content.

Real-Time Analytics

Watch your test results update live. No waiting for data.

Zero Flicker

Changes apply before the page renders. Perfect user experience.

Install in 30 Seconds

1
Open Project Settings

Click the gear icon (⚙️) in Webflow → Select Custom Code

2
Paste in Head Code

Add the ExperimentHQ snippet to the "Head Code" section

3
Publish

Click Publish and you're done!

That's literally it. No complex integrations, no API keys to configure. Just paste and publish.

Built for Webflow Designers

ExperimentHQ understands how Webflow designers work:

Respects Your Classes

Changes work with Webflow's class system

CMS Compatible

Test collection pages and dynamic content

Interactions Work

Your Webflow interactions remain intact

No Hosting Changes

Works with Webflow hosting or custom domains

6 High-Impact Tests for Webflow

1 Hero headline and subheadline

Very High ImpactEasy

2 CTA button text and styling

High ImpactEasy

3 Pricing page layout

Very High ImpactMedium

4 Social proof section design

High ImpactEasy

5 Form field count

High ImpactMedium

6 Navigation menu structure

Medium ImpactEasy

ExperimentHQ vs Other Webflow A/B Testing Tools

ToolPriceSetup TimeEasy Webflow SetupVisual Editor
ExperimentHQFree - $49/mo30 seconds
Optimizely$50,000+/yr2-4 weeks
VWO$199+/mo1-2 weeks
Convert$99+/mo1 hour

Start A/B Testing Your Webflow Site

You've built a beautiful Webflow site. Now make it convert. ExperimentHQ gives you the data to know what works — without any of the complexity of enterprise tools.

Install in 30 seconds, launch your first test in 5 minutes, and start making data-driven design decisions.

Share this article

Ready to start A/B testing?

Free forever plan available. No credit card required.