TL;DR
For e-commerce CRO teams: Use ExperimentHQ for affordable revenue tracking ($29/mo) or VWO for enterprise features ($10,000+/yr). Key requirement: revenue tracking per variant, not just conversion rate. Focus tests on checkout flow, product pages, and pricing display.
Tool Comparison
| Tool | Price | Revenue Tracking | Verdict |
|---|---|---|---|
| ExperimentHQ | $29/mo | Best Value | |
| VWO | $10,000+/yr | Best Enterprise | |
| Dynamic Yield | $50,000+/yr | Enterprise only | |
| Convert | $699/mo | Good mid-market |
High-Impact E-commerce Tests
Product page layoutHigh
Add to cart buttonHigh
Product imagesHigh
Pricing displayHigh
Checkout flowVery High
Cart page upsellsMedium
Why Revenue Tracking Matters
Conversion rate alone is misleading. A variant might increase conversions but decrease average order value. Track:
- • Revenue per visitor — the metric that matters
- • Average order value — catch AOV decreases
- • Conversion rate — secondary metric
Our Recommendation
For most e-commerce CRO teams: ExperimentHQ. Revenue tracking, Shopify integration, $29/month.