Free Tool
Conversion Rate Calculator
Calculate conversion rate from visitors and conversions, and compare A vs B to compute absolute and relative uplift.
1 Enter Numbers
A (Baseline)
B (Variant)
2 Results
A conversion rate
4.50%
B conversion rate
5.10%
Absolute uplift
0.60 pp
Relative uplift
13.33%
Rule of thumb
That’s ~60 extra conversions per 10,000 visitors.
Want to know if it’s statistically significant? Use the Significance Calculator.
If you’re optimizing for revenue, pair conversion rate with AOV/ARPU and check guardrails (refunds, churn, margin).