TL;DR
Quick verdict: ExperimentHQ ($29/mo) for startups and SMBs who want simple A/B testing. VWO ($10,000+/yr) for mid-market with personalization needs. Optimizely ($50,000+/yr) for enterprise with dedicated CRO teams. All three have visual editors—the difference is complexity, features, and price.
Side-by-Side Comparison
| Aspect | ExperimentHQ | VWO | Optimizely |
|---|---|---|---|
| Starting Price | $29/mo | $10,000+/yr | $50,000+/yr |
| Visual Editor | Yes | Yes | Yes |
| Script Size | <5KB | ~150KB | ~200KB |
| Setup Time | 5 min | 1-2 hours | 2-4 hours |
| Best For | Startups, SMBs | Mid-market, Enterprise | Enterprise only |
Who Should Use Each Tool
ExperimentHQ
- • Startups and SMBs
- • Budget under $1,000/mo
- • Want quick setup
- • Need visual editor
- • Care about performance
VWO
- • Mid-market companies
- • Budget $10,000-50,000/yr
- • Need personalization
- • Want heatmaps bundled
- • Have dedicated CRO team
Optimizely
- • Enterprise companies
- • Budget $50,000+/yr
- • Complex requirements
- • Multiple teams/brands
- • Need advanced features
True Cost Comparison (Annual)
ExperimentHQ: $348/year$348
VWO: $10,000-30,000/year (typical)$20,000
Optimizely: $50,000-200,000/year (typical)$100,000
Our Recommendation
For 90% of companies: ExperimentHQ. You get the same core A/B testing at 1/30th the price.
For enterprise with budget: VWO or Optimizely if you need advanced features and have dedicated teams.