TL;DR
First 90 days: Days 1-30: Setup tool, run A/A test, launch first simple test. Days 31-60: Test high-traffic pages, implement winners, build backlog. Days 61-90: Run parallel tests, systematize process, build culture. Start small, learn fast, scale gradually.
Days 1-30: Foundation
1 day
Set up A/B testing tool
1 week
Run A/A test to validate setup
2-3 weeks
Launch first simple test (headline or CTA)
Ongoing
Document learnings
Days 31-60: Acceleration
2-3 weeks
Test high-traffic page (homepage or pricing)
1 week
Implement first winner
2-3 weeks
Start second test on different page
Ongoing
Build test backlog using ICE
Days 61-90: Scale
Ongoing
Run 2-3 parallel tests
4-6 weeks
Test conversion funnel systematically
Weekly
Share results with team
Ongoing
Establish experimentation culture
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