TL;DR
E-commerce CRO audit: Systematically review homepage, product pages, cart, and checkout for conversion barriers. Use this checklist to find quick wins and prioritize A/B tests. Focus on: value prop clarity, trust signals, mobile UX, and checkout friction.
The Audit Checklist
Homepage
Value proposition clear in 5 seconds
Primary CTA above the fold
Social proof visible
Navigation intuitive
Mobile-optimized
Product Pages
High-quality images (multiple angles)
Clear pricing and availability
Trust badges present
Add to cart prominent
Product description scannable
Cart
Free shipping threshold visible
Easy to edit quantities
Upsells relevant
Security badges present
Clear checkout CTA
Checkout
Guest checkout available
Progress indicator present
Minimal form fields
Multiple payment options
Mobile-optimized
How to Use This Audit
- Go through each section and check items
- Note failures — these are optimization opportunities
- Prioritize using ICE — Impact, Confidence, Ease
- Create A/B tests for top priorities
- Re-audit quarterly to find new opportunities
Download Template
Test Your Findings
After your audit, use ExperimentHQ to test your optimization ideas.