For WooCommerce stores: Use ExperimentHQ for the lightest script and automatic revenue tracking, or Nelio A/B Testing if you prefer a WordPress plugin. Avoid heavy enterprise tools—WooCommerce sites are often already slow, and adding 150KB scripts hurts conversions.
Who this is for
- WooCommerce store owners
- WordPress developers building e-commerce sites
- Agencies managing WooCommerce clients
Who this is NOT for
- Shopify users (see Shopify guide)
- Headless WooCommerce (use server-side testing)
WooCommerce-Specific Considerations
- • Performance matters: WooCommerce sites are often slow. Choose lightweight tools.
- • Plugin conflicts: Some A/B testing plugins conflict with caching or page builder plugins.
- • Revenue tracking: Ensure the tool can track WooCommerce orders, not just page views.
Tool Comparison
| Tool | Price | Revenue Tracking | Script Size | Verdict |
|---|---|---|---|---|
| ExperimentHQ | $29/mo | <5KB | Best Overall | |
| Nelio A/B Testing | $29/mo | ~50KB | Best WP Plugin | |
| VWO | $10,000+/yr | ~150KB | Enterprise only | |
| Convert | $699/mo | ~80KB | Good but pricey |
High-Impact Tests for WooCommerce
Product page layout
Image size, description placement, add-to-cart button
Product images
Lifestyle vs product-only, number of images, zoom behavior
Pricing display
Strikethrough pricing, savings badges, bulk discounts
Trust badges
Security seals, payment icons, guarantee badges
Cart page
Upsells, cross-sells, shipping calculator placement
Checkout fields
Number of fields, guest checkout, field order
Our Recommendation
For most WooCommerce stores: Use ExperimentHQ. Lightest script, automatic revenue tracking, $29/month.
If you prefer a WP plugin: Nelio A/B Testing integrates natively with WordPress.