TL;DR
For B2B SaaS: Use ExperimentHQ ($29/mo) for marketing site tests or PostHog for product experiments. B2B challenges: low traffic, long sales cycles, multiple stakeholders. Solutions: test bigger changes, track leading indicators (demo requests), and use Bayesian statistics.
B2B-Specific Challenges
Low traffic
Solution: Test bigger changes, use Bayesian statistics
Long sales cycles
Solution: Track leading indicators (demo requests, not revenue)
Multiple stakeholders
Solution: Test content for different personas
Account-based needs
Solution: Consider ABM personalization tools
Tool Comparison
| Tool | Price | B2B Features | Verdict |
|---|---|---|---|
| ExperimentHQ | $29/mo | Best Value | |
| PostHog | Free - $450/mo | Best All-in-One | |
| Mutiny | Custom | Best ABM | |
| VWO | $10,000+/yr | Enterprise |
High-Impact B2B Tests
Pricing page
Plan names, feature emphasis, enterprise CTA
Demo request form
Field count, copy, social proof
Homepage messaging
Value prop, target audience, use cases
Case studies
Placement, format, industry focus
Our Recommendation
For B2B SaaS: Start with ExperimentHQ at $29/month. Test pricing pages, demo forms, and homepage messaging.