For most agencies: Use ExperimentHQ for simple per-project pricing and easy client onboarding. Use Convert or VWO if you need white-label capabilities or enterprise features. Key requirements: multi-client management, visual editor, scalable pricing, and shareable reports.
Who this is for
- Digital marketing agencies
- CRO consultancies
- Web development agencies offering optimization services
Who this is NOT for
- In-house teams (see startup guide)
- Single-client freelancers (standard plans work fine)
What Agencies Need
Multi-client management
Separate projects for each client with individual tracking
Scalable pricing
Pay per client, not per seat or traffic
Easy onboarding
Quick setup for new clients without developer dependency
Client reporting
Shareable dashboards or exportable reports
Visual editor
Make changes without accessing client code
White-label (optional)
Brand the tool as your own for enterprise clients
Tool Comparison
| Tool | Price | Multi-Client | White-Label | Verdict |
|---|---|---|---|---|
| ExperimentHQ | $29/mo per project | — | Best Value | |
| VWO | $10,000+/yr | Best Enterprise | ||
| Convert | $699/mo | Good mid-market | ||
| Google Optimize 360 | Discontinued | — | — | N/A |
Agency Pricing Models to Watch
- • Per-seat pricing: Gets expensive fast as your team grows
- • Traffic-based pricing: Unpredictable costs, especially with high-traffic clients
- • Per-project pricing: Most predictable for agencies (ExperimentHQ model)
- • Annual contracts: Often required for enterprise tools, limits flexibility
Our Recommendation
For most agencies: Use ExperimentHQ. $29/month per project, visual editor, easy client onboarding.
For enterprise clients: Convert or VWO offer white-label options and advanced features.
Avoid: Per-seat pricing models that punish team growth.