High Intent
Best AB Tasty Alternative in 2025 Simple A/B Testing, No Overkill
TL;DR — Verdict
ExperimentHQ is the best AB Tasty alternative for teams that want straightforward A/B testing without UX complexity, AI features they'll never use, and sales-driven pricing.
AB Tasty is powerful, but it's built for enterprise CRO teams with dedicated resources. Most teams just need to test a headline, a button, or a pricing page — not a complex personalization engine.
Start testing in 2 minutes →Why Teams Leave AB Tasty
Complex UX that requires extensive training
Sales-driven pricing with no transparency
Overkill features for most teams
AI features that add cost but little value
Heavy scripts affecting page performance
Long onboarding and implementation cycles
ExperimentHQ vs AB Tasty
| Feature | ExperimentHQ | AB Tasty |
|---|---|---|
| Visual editor | ||
| Setup time | ~2 minutes | Days–weeks |
| Pricing transparency | ||
| Free plan | ||
| Script size | < 5 KB | ~80 KB |
| Self-serve signup | ||
| AI personalization | ||
| Learning curve | Minutes | Days |
ExperimentHQ's Verdict
"AB Tasty is overkill for most teams. ExperimentHQ delivers the A/B testing you actually need — visual editor, real-time analytics, no flicker — without the complexity and enterprise pricing."