A/B testing (also called split testing) is a method of comparing two versions of a webpage to see which performs better. ExperimentHQ makes it easy to run A/B tests without coding.

How much does ExperimentHQ cost?

ExperimentHQ offers a free forever plan with 1,000 visitors/month and 3 experiments. Pro plans start at $49/month for 50,000 visitors.

How long does it take to set up ExperimentHQ?

ExperimentHQ can be set up in under 2 minutes. Just add one script tag to your website and start creating experiments with our visual editor.

NEW The modern alternative to Google Optimize

The Best A/B Testing
Tool for Websites

Run visual A/B tests and split tests to boost conversions. No coding required. Real-time analytics. Setup in 2 minutes.

Free forever plan

No credit card required

Setup in 2 minutes

app.experimenthq.io/dashboard

Homepage Hero Test

Running for 7 days • 24,892 visitors

Live

Visitors

24,892

+12.5%

Conversions

1,847

+8.2%

Winner Found!

+23.1%

Conversion uplift

Variant Performance95% confidence

Control

6.02%

Variant AWINNER

7.42%

Trusted by top teams

Easy A/B Testing Setup

Start A/B Testing in 3 Minutes

No complex configuration. No engineering resources needed. Works with any website.

Add one line of code

Copy and paste our lightweight script into your website's head. It's async, won't slow down your site, and works with any framework.

Works with React, Vue, Next.js, WordPress, and more
Less than 5KB, loads asynchronously
No impact on Core Web Vitals

index.html

<head>
  ...
  <script async
    src="https://cdn.experimenthq.io/snippet.min.js"
    data-site="your-site-key"></script>
</head>

Visual Editor

Editing

Get Started Free →

Button TextModified

Get Started Free →

Create variants visually

Use our visual editor to modify any element on your page. Change text, swap images, hide elements, or add custom code — no developers needed.

Point-and-click editing interface
Preview changes in real-time
Support for custom JavaScript

Launch and watch results

Hit launch and start collecting data immediately. Watch conversions, compare variants, and make data-driven decisions with confidence.

Real-time analytics dashboard
Statistical significance indicators
Automatic winner detection

Experiment Results

Live

Variant A is winning!

23% higher conversion rate

Control6.02%

Variant AWinner

7.42%

12.4K

Visitors

847

Conversions

+23%

Uplift

Start for free, no credit card required

Start A/B Testing
Your Website Today

Join thousands of growth teams using ExperimentHQ for visual A/B testing, split testing, and conversion rate optimization.

10K+

Experiments run

98%

Customer satisfaction

2min

Average setup time